Carmy

UX/UI, Web Design

The challenge was turning FX’s The Bear into a premium catering brand, translating the show’s obsessive kitchen standards into a compelling business identity.

Using its authentic color palette, moody food photography, and sharp, character-driven copy, I positioned Carmy’s as high-end caterers who treat every event like their reputation depends on it—appealing to fans and clients seeking more than a typical catering experience.